About Nítida
Digital reputation, from Barcelona.
Nítida AI is a digital reputation consultancy based in Barcelona, founded in 2025 by professionals with more than ten years in the sector. We control what Google and artificial intelligence (ChatGPT, Gemini, Copilot and Perplexity, among others) say about executives, professionals, companies and families, in Spain and remotely for clients in other countries.
Who we are
The team
A small team specialised in GDPR, OSINT and deindexing. We work with a privacy and reputation management system that lets us monitor what is published about each client, measure what search engines and AI say, and coordinate its removal or correction. It is run by the team, with our own and third-party tools, on a platform that is constantly evolving. At the helm is Cristina Casín, founder of Nítida AI. She writes the notes on this website. Nítida AI is listed in the CodeX TechIndex, the legal technology company database of the Stanford Center for Legal Informatics.
Both directions
We know how to make what should be seen appear, and how to remove what shouldn’t. We come from the second, which is why we know exactly where Google looks and where AI looks.
What we don’t do
We don’t guarantee results nobody can guarantee, we don’t do free analyses and we don’t publish client names; the cases we tell are the ones they chose to share. We don’t manage reviews or do marketing either.
Confidentiality
Everything you tell us is protected by a confidentiality agreement from the first conversation. It’s the standard a law firm demands, and it’s ours.