Success stories: content removal, right to be forgotten and brand protection

Clients who are named have authorised publication; the rest are told without any detail that could identify them. In every case we say what was removed, by which route, and what remained.

Re-uploaded videos and pirated books: the Malbert case
Real case · Content creator
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Starting point

Videos re-uploaded for monetisation, copies of his books and fake profiles using his name.

What we did

Nítida located and took down every copy at the source and had the profiles closed, with no need to deindex anything.

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Result

Everything taken down at the source; six months of monitoring.

Pirated courses: the case of an online academy
Real case · Company
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Starting point

Copies of its paid courses.

What we did

Nítida located the copies and went after all of them at once: claims to each site and to its hosting provider, deindexing from Google of the ones that did not answer, and the complete shutdown of several sites that were also selling other stolen courses.

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Result

Copies taken down, sites deindexed and several shut down; six months of monitoring.

A shared stage name: how Tecnomago took back the searches for his brand
Real case · Brand and stage name
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Starting point

Results for two professionals mixed up under one stage name.

What we did

Nítida enforced the trademark with platforms and search engines so that the owner's official presence took priority, and monitored searches for six months.

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Result

Today page one is his.

A smear campaign on forums that ended up reaching his family
Real case · Executive and family
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Starting point

Defamatory comments about him and private details of his family, photos and addresses included.

What we did

Nítida filed removal requests with every site at once from day one, and they came down: the family's details are no longer published and the defamatory content was removed at the source.

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Result

All taken down at the source from day one.

How we work a case

Removal at the source

Deindexing from Google

Pushing down

Removal at the source comes first: we exhaust every route to have the content taken down where it was published. When that is not possible (a server outside the EU that never answers, for example), we have it deindexed from Google: the page still exists, but it no longer appears in searches for the name. When deindexing is not possible either, we push it down from the first pages of results. Every case is different and every case has a way out; what changes from one route to the next is the timeframe.

Reputation in AI: we have not yet published a closed case. In the meantime, three typical situations, no names, in the note “What ChatGPT says about you (and why it doesn’t match Google)”.