Digital exposure audit
An online reputation audit: what Google and AI say about you, and what you can’t see.
Confidential from the first conversation.
Before acting, know
The digital exposure audit is an online reputation audit delivered as a PDF report in seven working days, at a closed price: your digital footprint in Google and AI, what harms you, what works in your favour and what can be done. The first page sums up your level of exposure; the evidence goes in an annex. And a one-hour meeting to walk you through it.
Before a funding round, a sale, an appointment or an interview. After a news story, a complaint or a crisis. Or simply because you’ve never looked.
This is not googling yourself
Not just what you see.
Google and AI don’t answer the same from Barcelona as from London, nor in Spanish as in English. We compare the versions from different countries, languages and sessions.
Where a search doesn’t reach.
Registers, official gazettes, directories, archived copies, forums, leaked databases. What a due diligence or a journalist would find. It is open-source intelligence work, what the industry calls OSINT.
And what to do about it.
Where each result comes from, how it reaches the AI, and whether it can be removed. What no tool gives you.
What’s included
Search engines
What appears in Google, Bing and other search engines, and how much weight each result carries.
Artificial intelligence
What ChatGPT, Gemini, Copilot, Claude, Perplexity and AI Overviews answer about you, and from which sources.
Sources
Where each piece of data comes from and how much each source weighs in Google and in AI.
What works in your favour
Whether what you want seen is reaching search engines and AI, and to what extent.
What harms you, how much, and whether it can be removed under the GDPR.
Action plan
What to do, in which order, how long it takes and at what closed price.
Also as reputational due diligence
Before hiring an executive, taking on a partner or closing a deal, a law firm or an investor needs to know what is published about that company or person, where, and how much weight it carries. It is the same report, with whatever scope is needed, on one condition: when the subject is a person, with their consent. We do not investigate anyone behind their back.
FAQ
Why isn’t it enough to search for myself?
Because Google and AI personalise: they change with the country, the language, the device, the history and the session. What you see is one version. We run the searches and the questions from different countries, languages and clean sessions, and compare.
What do you look at that a normal search doesn’t show?
Results beyond the first page, other search engines and languages, reverse image search, official gazettes and registers, personal data directories, archived copies, forums, old profiles and leaked databases. It’s what a due diligence, a compliance department or a journalist with time would find.
How do you audit AI if it answers differently every time?
With a monitoring system run by our team, with our own and third-party tools, that asks the same questions many times, in several languages, with and without browsing, across ChatGPT, Gemini, Copilot, Claude, Perplexity and AI Overviews, and stores the answers with a date. That’s how we see what they repeat, what they invent, which sources they take it from and how much weight each one carries.
Isn’t it just a compilation of what’s out there?
No. Compiling is the first step. The work is assessing: how much weight each result and each source carries, what really harms you and what doesn’t, what works in your favour and how far it reaches, what can be removed and what can’t, and in which order to act.
How long does it take?
Seven working days from the signing of the confidentiality agreement and payment. Broad scopes (several executives, several countries) are confirmed before we start.
How much does it cost?
A closed price according to scope (one person, one company, a leadership team), confirmed before we start. If you later hire the intervention programme, the cost of the audit is deducted.
Is it a free analysis?
No. A free analysis is usually a sales tool; an audit is a document you can use even if you don’t continue with us.
Can you audit my leadership team or my family?
Yes, with each person’s consent. We only audit those who engage us; we don’t investigate third parties.
Does it work as reputational due diligence?
Yes. That is its use for law firms, investors and boards: knowing what is published before a deal or a hire. If the subject is a company, the engagement is enough; if it is a person, we need their consent, just as when we audit a leadership team. The report is the same; what changes is who receives it and, if needed, the scope.
What do you need from me?
Your name and your company’s, the countries and languages that matter to you and, if any, the content that worries you. We do the rest.
And afterwards?
With the report, you decide: do nothing, act on your own, or act with us. If you continue, the plan is closed: what, how long and how much, before we start. And if you want what has been achieved to stay achieved, we offer continuous monitoring.
Start by knowing what they say about you
Tell us your situation and we’ll confirm the scope, timeframe and price. Confidential.