Success stories/Name, brand and copies

A shared stage name: how Tecnomago took back the searches for his brand

Real case · Brand and stage name · Spain · Client named with his permission

Tecnomago is a registered trademark, and another professional in the same field was working under the same stage name: a Google search for “Tecnomago” mixed up both of them. Nítida enforced the trademark with platforms and search engines so that the owner’s official presence took priority, and monitored searches for six months. Today the first page of Google is his own activity.

Before

Starting point

Content

Results for two professionals mixed up under one stage name.

Where it appeared

Google and the platforms where the name appeared.

Risk

An audience ending up on channels that were not the trademark owner’s.

Goal

Searches for “Tecnomago” returning his own activity.

After

Result

Searches for “Tecnomago”	Page one of Google is his own activity
Basis of the claim	Registered trademark
Monitoring	Six months

The challenge

A shared name is not content that can be taken down: Google has no way of knowing which of the two someone typing “Tecnomago” is looking for. The challenge was getting search engines and platforms to tell the trademark owner apart and give his official presence priority, and making that hold over time.

What we did

With the registered trademark as the basis, we enforced his rights with platforms and search engines so that the owner’s official presence took priority, and we monitored searches for his name for six months.

Always in this order: the source first; if that is not possible, deindexing; if that is not possible either, pushing down. Every case is different and every case has a way out; what changes from one route to the next is the timeframe. How we work content removal

Start

Trademark documented and claims filed at once

With platforms and search engines, with the registered trademark as the basis.

Afterwards

The owner’s official presence takes priority

In searches for “Tecnomago”, the trademark owner’s own activity fills the first page.

Six months

Monitoring of searches for his name

To check that the result holds over time.

If this is happening to you

If someone else works under your name or your brand and Google mixes you up, the starting point is whether it is registered: that is the most direct basis with platforms and search engines. Without a registration there are other routes, slower ones.

See the service

Questions

Do I need a registered trademark?

It helps a lot: it is the fastest basis with platforms and search engines. Without one there are other routes, slower ones.

Can Google remove the other person from the results?

That is not what is asked for. What you get is that, when someone searches for the brand, the trademark owner’s official presence takes priority; the other activity still exists.

Case handled by the Nítida AI team

Published October 2026

About the client: Tecnomago in La Vanguardia

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Name, brand and copies